Description:
This is an exciting opportunity for a data driven Marketing Analyst to join our Marketing Team. With a focus primarily on the Wealth and Funds Management divisions within the Group, you will be responsible for the collection, analysis and presentation of data on the performance of marketing activity to inform decision-making and strategy.
Key responsibilities
- Collect, analyse and deliver regular reporting on the performance of various marketing and communication activity including but not limited to SEM, SEO, paid social, email and webinar campaigns
- Use data analysis and insights to optimise campaign performance, identify growth opportunities and provide recommendations to drive client acquisition
- Analyse website performance and effectiveness of conversion points to drive database building, enquiry generation and ultimately client acquisition
- Own the setup of tracking and tagging to ensure data can be accurately captured across all channels
- Setup and manage multiple Google Analytics accounts for different business units across the Group
- Conduct market and competitor analysis to deliver insights and recommendations in line with the marketing strategy
Required skills
- Minimum 3 years’ experience in a previous marketing analyst role
- Tertiary qualification in Marketing or related degree
- Strong Google Analytics knowledge and experience
- Experience in digital marketing using platforms such as Google AdWords, LinkedIn and MailChimp
- Strong Microsoft Office Skills
- Ability to build and maintain positive relationships with internal and external stakeholders
- Ability to act with a sense of urgency and manage multiple demands, while still exercising strong attention to detail
- Highly organised with a strong analytical mindset and problem-solving skills
- Excellent writing, communication and presentation skills with the ability to translate complex data into simple language
Company Benefits
- Attractive salary package
- Ongoing internal training
- A professional and friendly working environment
- Regular social events sponsored by E&P
- Modern offices in a convenient location
- Generous annual fitness rebate
- A free healthy breakfast each morning
- Fun, dynamic and inclusive work environment
The Company
E&P Financial Group is an ASX-listed financial services group (EP1) . Operating through the E&P Capital, E&P Funds, Evans and Partners and Dixon Advisory brands, the Group provides a broad range of services including Wealth Advice, Corporate and Institutional and Funds Management. In Wealth Advice, we assist more than 9,200 clients, representing over $20 billion in funds under advice.