Marketing Advisor

Description:

Our Commercial Airline Direct Marketing team have 2 great opportunities for passionate, energetic, and creative Marketing Advisors. You will be able to grow and build your career in a collaborative and innovative environment.

The objective of the Marketing Advisor is to drive revenue outcomes for Virgin Australia by developing and delivering owned channel communications across programs of work like V-Mail flight specials, post-booking and Velocity members. Every campaign will delight our customers and you’ll always be hands-on, experimenting and looking at the results to optimise your work.

Key responsibilities:

• Develop email marketing campaigns, plus related digital assets
• Manage owned channel campaigns from end to end, including maintaining campaign documents like registers, experience documentation and campaign briefs
• Utilise Adobe Analytics and other reporting tools to measure campaign success
• Work across email, web, app, SMS, mobile and more for Virgin Australia and Velocity
• You’ll need to:
  • Source assets and develop creative using Photoshop or by working with the Studio
  • Develop emails using Dreamweaver
  • Create audiences in Adobe Campaign, engage peers for QA tasks
  • Operate CMS tools to publish digital assetsUtilise Adobe Analytics and other reporting tools to measure campaign success

To be successful in this role, you will hold;

• Experience in digital, data-driven and CRM techniques (particularly email channel)
• Experience in A/B testing
• Campaign reporting and analysis skills
• Confident using Adobe Photoshop to generate assets for use in campaigns
• Able to apply Spam and Privacy compliance principles to direct marketing

About Virgin Australia Group

What a great time to join Virgin Australia! With a strong market position and an outstanding leadership team, we are embarking on an exciting new chapter in our journey as we begin to recover from the impact of COVID-19.

Since November, we have been re-designing our business for future success, ramping up flying, simplifying our organisational structure, growing our fleet, and delivering a deeper investment in technology and customer experience.

We’re a winning team and we attract the best: challengers, innovators, and seriously fun individuals with big hearts. At Virgin Australia Group, we pride ourselves on recruiting the right people to join our team and help us rise to the challenges ahead. No matter our role – we are united by our ambition to be the most loved airline in Australia, and always go one step further for our customers, colleagues, and our wider community.