Market Research Analyst

Description:

Be a part of something big. With 40,000+ employees in over 100 countries, NielsenIQ is one of the world’s biggest data measurement companies, and we pride ourselves on providing our people with endless possibilities and paths to grow their careers.

Simply put, we do two things at NielsenIQ. We measure performance for our clients and we use analytics to help our clients grow their business. At NielsenIQ, we make a difference by partnering with our clients and using our data to explain what is happening with their brands and what they should do to improve business performance.

At NielsenIQ’s BASES team, we use our data to help our clients answer questions like:

• What products should I launch next?
• How can I optimise my product offering?
• What are the ROIs of these potential launches?
• How does the launch impact my competitors?

Responsibilities

• Review data for errors and inconsistencies
• Summarise data for the production of tables, charts, and graphs
• Prepare inputs and run forecasting models
• Develop preliminary forecast summaries
• Analyse sales data
• Analyse study results to draft emails, reports, and presentations
• Prepare initial client correspondence
• Attend client meetings and presentations
• Participate in research proposal and design

About You

Curiosity drives your interest in what moves the market. You find potential in percentages. Managing time and deadlines comes naturally to you. You’re known for your impeccable organization. Connecting with clients matters to you, and that motivates you to sift through data for a new angle. You can identify the narratives behind numbers, and you’re always looking for what’s next.

As an Innovation Market Research Analyst, you will help multinational FMCG companies across geographies decide how best to innovate their products and optimise their profit.

Qualifications

• Bachelors Degree in any relevant field
• A curious and open mind
• Interest in marketing (particularly consumer product marketing) and research
• Excellent attention to detail
• Strong interpersonal skills, including oral and written communication
• Excellent organisation and time-management, and the ability to multitask
• Experience using Microsoft Word, Excel and Powerpoint
• Demonstrated ability to handle highly confidential information with discretion, sensitivity and care
• Experience with consumer marketing, statistics, research techniques, and experimental designs (preferred)
• Experience with the Google suite of programs including Google Docs, Slides, Sheets, Gmail and Google+ (preferred)