Description:
With 200m+ paid memberships in over 190 countries, Netflix is the world's leading streaming entertainment service and is powered by a work culture that’s focused on high performance and continuous improvement. This is a great opportunity to join our Australian office to create local conversation and impact with key strategic partners as we continue to aggressively grow our slate of local and global original, exclusive content.
We’re looking for an experienced creative professional to fill the role of Manager, Partner Marketing Creative - Australia + New Zealand who will be responsible for growing and leading end-to-end creative strategy for Netflix’s strategic partners on co-marketing campaigns that promote Netflix titles and create a lasting brand story for local members.
We’re looking for someone who can pitch, develop and execute creative for a rich mix of partners - ranging from those that increase acquisition (ISPs, telcos) to those who can deliver outsized conversation and local brand relevance (consumer/culture brands).
From global blockbusters like Bridgerton and The Queen’s Gambit to our upcoming slate of distinctive, local series like Byron Baes and Heartbreak High, this is an opportunity to work on the most conversational series and film titles in the world.
Our ideal candidate is a creative leader and strong storyteller who can inspire partners through case studies and masterclasses, shape and pitch creative concepts that meet both partners goals, and then oversee a creative design agency to generate assets and facilitate custom content for these partners and programs.
We highly encourage reading the Who We Are section of the Netflix website and learning about the Netflix Culture to ensure that all candidates feel that Netflix is a good fit.
Core Responsibilities:
- Working in partnership with the Marketing Partnerships manager to deliver a suite of creative conversational campaigns for our strategic partners.
- Partnering with others in your team (film + series marketing, editorial + publishing) to deliver cross-functional excellence across our country marketing strategy.
- Introducing new partners and agencies to the Netflix brand and presenting best-in-class partner creative case studies.
- Managing the end-to-end creation and development of multiple concurrent campaigns.
- Uncovering creative opportunities on our titles to develop creative briefs, concepts and presentations to pitch to partners.
- Leading creative workshops, presentations, briefings and owning the feedback loop and output with partners and agencies.
- Setting creative strategy, ensuring business objectives are met and the narrative throughout the work reflects strategic intent.
- Elevating the creative bar. Manage and partner with agencies to develop highly innovative and effective content-driven solutions that extend our brand and title marketing efforts through partners, beyond advertising.
- Managing marketing tools for regional implementation: toolkits, educational materials, partner portals, and creative case studies.
- Partnering with x-functional and partner creative agencies to develop breakthrough, content-driven thinking that extends our core marketing efforts into partnerships.
- Owning and directing design, curation, and delivery of Netflix-produced partner assets
- Guarding Netflix brand attribution/representation as well as usage of owned Netflix and studio content in partner creative.
Skills and Requirements:
- 8+ years of track record in brand marketing at a brand and/or creative agency
- Experience in partnerships, entertainment and/or tech is a plus
- Demonstrable experience leading and driving creative strategy with notable brands
- Deep understanding of Aussie pop culture and the impact of cultural relevance
- A creative shepherd and problem solver who is able to drive multiple projects from start to finish, work independently and is comfortable with ambiguity.
- A media-agnostic thinker who can ideate for any space and has a meaningful body of cross-platform work to share
- Passion for building great content marketing programs that are unique and scalable
- A dots connector with a strong input on strategy and a clear POV on creative work
- Demonstrated ability to leverage insights and analytics to set creative strategy
- Excellent interpersonal communication and presentation skills
- Ability to prioritize effectively and drive results
- Copywriting and design experience a plus