Manager

Description:

Cartology is the Woolworths Group’s new stand alone media business and the exclusive media partner to Woolworths Supermarkets, BWS and Dan Murphy's.

Customer behaviour is changing. Shoppers have more choices than ever before – both in the way they shop, and how they consume media. With all this choice, it’s harder than ever for brands to reach audiences at scale and grab their attention.

Cartology delivers data-led marketing solutions, putting insights and customers at the heart of everything we do. By combining our rich customer knowledge with our diverse media channels, we are passionate about driving real customer impact at the moments that matter most.

We operate in a fast paced, nimble environment with professionals who work collaboratively to achieve market leading outcomes. Our point of difference is that we are part of Australia’s largest retailer allowing us to provide unparalleled career opportunities.

The Opportunity

We have a new and exciting opportunity for a Senior Manager Marketing & Communications to join the team.

Reporting to the Head of Marketing and Insights, the Senior Manager - Marketing & Comms will be the chief custodian of the Cartology brand and B2B marketing calendar and will oversee all aspects of the integrated communications agenda; including: internal comms, PR, content, partnerships, events, trade press, website and social activation.

Some Responsibilities Include But Are Not Limited To

• Develop the marketing & comms strategy to drive Cartology’s business objectives
• Lead the team to drive execution of our “big rock” quarterly moments and thought leadership program.
• Work across the marketing team to find unique and creative ways to engage our audiences (internal and external)
• A website and social presence with the right capability and content to engage clients and drive lead generation
• Create a lead gen process to ensure a seamless experience into sales conversion
• Find and support relevant partnerships that help to drive our marketing objectives.
• Develop a strong internal comms focus, ensuring we keep Cartology staff up to date and drive excitement and understanding across the Woolworths Group.
• Develop KPIs for all key deliverables, ensuring we have robust measurement and reporting in place.
• Work closely with all key stakeholders across the Woolworths Group and external suppliers (writer/s, PR agency, creative agency etc.) to deliver all programs on time and to an excellent standard.
• Drive the annual marketing planning process in partnership with the Head of Marketing and Insights