Description:
- Located at our Eagle Farm headquarters, or remotely from California, USA
- Do you want to work for a brand that is constantly reimagining premium activewear?
- Do you want to work for a brand where the customer actually matters?
Lorna Jane, a 30-year-old Australian icon with a global footprint is on the hunt for its next generation of talent!
About the Role
This opportunity will see you contributing to the management of our Influencer Program, ensuring increase customer acquisition and sales revenue.
- Proactively identifying and sourcing brand-aligned Influencers that will generate diverse content to connect brand with new customer audiences
- Working across multi-tier levels of Influencers (micro, mid, top tier and traditional experts) to connect, establish and maintain relationships and further develop brand influence within the market
- Supporting, managing and negotiating day-to-day Influencer communications, driving high engagement with the brand
- Reviewing influencer performance against company engagement benchmarks to ascertain retention every month
- Developing and executing strategic engagement plans to segment Influencer contribution based on key business requirements
- Analysing revenue generated via Influencer promotions and providing timely and accurate reporting back to the business
- Developing social media strategies that align to the business and marketing strategy to ensure growth, increased sales and to create hype
- Identifying relevant trends and content that align with the Lorna Jane brand message with a view to implement new content and initiatives that elevate social channels
About You
To be successful in this role, you will have:
- Ideally 2-3 years’ experience in Influencer marketing
- Knowledge and expertise working across all tiers of Influencers, age groups, and demographics
- Knowledge of relevant technology platforms, tools and processes for social media/influencer marketing
- Strategic mindset with deep knowledge of the social media landscape
- Advanced knowledge of Facebook, Instagram and social media best practices
- Ability to build relationships and rapport and effectively engage stakeholders
What’s in it for you?
- Work for an iconic and innovative Australian brand, with a strong, relevant message and a premium product
- On-site parking
- 40% off the latest Lorna Jane Activewear – which you can wear to work everyday!
- Continuous on-the-job coaching
- Access to employee discounts through our LJ Perks initiative