Growth Marketing

Description:

My client is an award-winning financial services organisation. They offer Forex trading to retail, high-net-worth, and institutional clients globally. They're searching for a Growth Marketing Strategy Manager to join their cross-functional Mobile App team and help them steer the strategic direction of all digital marketing channels.

As the Growth Marketing Strategy Manager, you will apply your expertise in digital marketing to help build the brand, drive awareness and acquisition among potential clients. You will work closely with the Mobile App Department Lead to develop and execute strategic marketing plans to help achieve the business objectives of several departments across the organisation.

We are looking for someone who is collaborative, data-driven and excited to take ownership of the digital marketing strategy across several global markets.

As Growth Marketing Strategy Manager, your main responsibilities will be:

• Lead the planning and development of marketing and optimisation strategies across all digital channels for multiple markets
• Collaborate with various internal teams (Product team, Digital Marketing team, Sales team, Data analysis team, Design team) to develop growth strategies in line with business goals
• Analyse data to monitor revenue performance and find opportunities for optimisation
• Drive digital user acquisition, retention and upselling on the mobile app
• Manage the strategy and execute on marketing plans across SMS, push notifications, EDM’s, social media advertising, web, affiliate marketing and more
• Keep up to date with industry trends in financial services, specifically growth strategies of trading Apps from a digital marketing mindset

The Ideal Candidate Will Possess The Following

• 5+ years’ experience in digital marketing - growth or performance
• Financial Services experience is a must, ideally Trading or Forex
• Proven experience in taking full ownership of digital marketing strategies, leading and executing
• Excellent communication, collaboration, and project management skills, a strong sense of ownership
• Data-driven marketing experience - skilled in digital data analysis tools eg. Facebook Ads Manager, Google Analytics