Description:
We’re looking for a growth leader with a founder’s mentality to lead growth marketing for APAC. This person demonstrates a track record of driving pipeline / revenue and a good understanding of the market. The role won’t be easy, but it will be fun. More importantly, it will play a major part in sustaining Rippling’s growth trajectory.
You’ll manage your own budget across multiple channels to maximise ARR and CAC efficiency. Partnering closely with the SDR and AE sales teams, you’ll launch new experiments to help us go from 0>1, then achieve IPO scale.
Please note this is a hybrid role, based in our Sydney office 3 days a week.
What You Will Do
- Drive New Logo Sales (NLS) pipeline for our APAC sales team. You’ll strategise, prioritise, and run full-stack campaigns and experiments across multiple acquisition channels (inbound and outbound) to hit aggressive direct and influenced pipeline targets. This may involve launching and optimising paid digital channels, SEO, intent data signal building, website conversion, integrated campaigns and more.
- Build a playbook for APAC. You’ll work closely with sales to build a repeatable demand generation playbook for APAC
- Build and execute growth strategy across new markets. You’ll be responsible for building growth plans and executing against those plans across each new market we enter
- Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forward.
- Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI.
What You Will Need
- A hacker’s mentality. You obsess over finding novel ways to hit goals—even when the conventional wisdom says you’re wrong.
- 6-9 years of experience in growth marketing across multiple channels (SEM, email, paid social, etc.) B2B experience is strongly preferred. We’ll expect you to operate multiple channels autonomously.
- Ability to build systems. You know how to understand existing growth systems, leverage them to scale, and drive transformation where necessary.
- Ability to navigate through ambiguity. You know where we need to go, but recognise it won’t always be a straight path to get there.
- Extreme autonomy and ownership. As the pipeline owner for our APAC markets, we’ll expect you to be able to operate autonomously to hit your goals.
- Strong attention to detail. You can dive into the weeds with your team and pick up on the seemingly small, yet important, details.
- Strong data and analytical orientation. You possess the analytical frameworks to break down problems and the ability to analyse large sets of data to drive actionable insights. SQL skill is strongly preferred.
- Excellent verbal and written communication skills. You’ll regularly communicate directly with executives and other senior leaders.
- Bias for speed. We move very quickly, and will expect you to set a similar pace for your team.
- Understanding of APAC culture and norms. You don’t have to be from Sydney, but you do need to demonstrate an understanding of how to market to APAC companies, particularly in Australia and Southeast Asia.