Description:
As a Graphic Designer at Melrose Health, you will be a key player in crafting visually stunning and compelling designs that resonate with our target audience. Your role will encompass creating eye-catching graphics, illustrations, and multimedia content for both digital and print mediums, including EDM (Email Direct Marketing), POS (Point of Sale), Social, and Digital platforms. You will collaborate closely with the marketing and product teams to develop captivating visual assets that support our brand initiatives and marketing campaigns.
Responsibilities
- Conceptualize and execute visually appealing designs for marketing collaterals, packaging, website assets, social media, email campaigns (EDM), point of sale materials (POS), and other digital platforms.
- Collaborate with cross-functional teams to ensure design consistency and alignment with brand guidelines.
- Develop graphics that effectively communicate complex information and ideas in a visually engaging manner.
- Create compelling and conversion-focused EDM designs to support marketing and promotional campaigns.
- Design eye-catching POS materials that enhance the in-store customer experience and drive sales.
- Develop visually engaging content for social media platforms, capturing the essence of our brand and engaging our audience.
- Stay up-to-date with design trends, industry best practices, and emerging technologies to enhance the design process continually.
- Take ownership of design projects from ideation to final delivery, ensuring high-quality output within established timelines.
- Seek and incorporate feedback from stakeholders to iteratively improve designs and achieve the best possible outcomes.
- Maintain organized files and documentation of design assets to facilitate easy access and reuse.
Requirements:
- Bachelor's degree or equivalent experience in Graphic Design, Visual Communication, or a related field.
- Proven experience (at least [specify number of years]) as a Graphic Designer or a similar role, with a strong portfolio showcasing a diverse range of design projects.
- Proficiency in industry-standard design software, including Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Solid understanding of design principles, typography, color theory, and layout techniques.
- Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment.
- Excellent communication skills, with the ability to articulate design concepts and rationale effectively.
- Experience in the healthcare industry or related sectors is a plus.