Field Marketing Manager

Description:

This role is based at Perisher, the largest ski resort in the Southern Hemisphere, located in the beautiful Snowy Mountains region of South-Eastern NSW and just a two-hour drive from Canberra and the Far South Coast. This role offers great flexibility, with the successful candidate to be based onsite at Perisher from April to November and the option to work remotely from anywhere within Victoria or NSW outside of this period.

Perisher is part of Vail Resorts who own and operate ski areas including iconic resorts such as Falls Creek and Hotham in Australia as well as Park City, Beaver Creek, Whistler Blackcomb and Vail in North America.

The perks start with a free ski pass, but as a Vail Resorts Australia employee, that’s just the beginning. Think free group lessons with our qualified instructors, discounts at our food, rental and retail outlets and ski/board hire, employee recognition programs, staff events, training, wellness programs and more!

The Field Marketing Manager is responsible for bringing to life Perisher’s strategic marketing plan to enhance the guest experience. This is achieved through the promotion of products, events and activations, partner integrations, in-resort messaging, signage, guest-facing promotional material, content capture and social media storytelling, and assisting with media relations.

• Coordinate & execute key marketing campaigns to maximise visitation and ancillary revenue.
• Lead and manage the delivery of successful partner events, including activation, signage and other deliverables.
• Lead, motivate and manage the in-resort sales and marketing team to deliver the defined marketing strategy which is aligned to our overall strategic direction.
• Lead EDM copywriting and developing a comms calendar across all other channels
• Develop and implement social media content production and distribution plans and oversee day to day operations to ensure all content is delivered in a timely manner.

• A Bachelor’s Degree in Marketing, Journalism or Communications.
• 5+ years of experience in an external sales and marketing, communications or PR role
• Demonstrated experience in stakeholder management and the ability to communicate at all levels of management
• Strong background as a brand generalist, with a “can-do” attitude, and passion for bringing our brand to life across many different projects, programs and executions
• Demonstrated project management experience and capability in planning, managing and reviewing complex and large-scale projects/programs and delivering outcomes within set timeframes
• A passion for the snow, tourism and leisure industries