Description:

MARKETING

Full-time

Field Marketing Manager, SA

Adelaide

Australia

 

The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and Australian strategies and priorities. They build strong, local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Student Marketing, Sports, Culture and Red Bull Media Network), leveraging On Premise, Off Premise and New Business opportunities. The FMM is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job.

 

STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES

 

Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand.

Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution.

Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with National Marketing Specialists).

Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the national team.

Work in conjunction with the regional sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every Field Marketing activity with a focus on Student Marketing sales support.

Deliver the annual approved business plan for the region including localised Student Marketing plans.

 

STUDENT MARKETING PROGRAM MANAGEMENT

 

Communicate clear expectations & guidelines for Student Marketeers (SM) to effectively plan and deliver on infusing Red Bull into student life during key moments (study, sport, party, etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumers.

Ensure a strong sales support program in place to drive distribution and stimulate sales, excite the trade and improve in store visibility in and around university.

Work with your Student Marketeers to create exciting and relevant university initiatives that build brand and can love among students with a focus on emerging generations.

to expand the consumer base and the right business priority split to seize all opportunities in your region.

 

PREMIUM APPEAL OF LOCAL PRIDE

 

Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.

Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity.

Build a top-notch network and sustainable relationships with the key influencers of the region (local authorities, local opinion leaders relevant to our target, entrepreneurial communities, media outlets (TV, radio, print, digital and social media)).

 

MARKETING INNOVATION

 

Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.

Involve the local team in idea generation for the field and capitalize on their personal student lifestyle to identify technology / digitally / socially driven consumer trends early.

Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities.

 

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Previous experience in line management with expertise in hiring, training, administration, and motivating teams.
• Proven marketing experience preferably in sports/events or culture marketing or in the field.
• Student Marketing exposure and experience (desired)
• A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea.
• Strong understanding of youth culture in sports & culture in the region
• Strong planning and project management skills
• Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience
• Ability to multi-task and work in cross-functional teams with different objectives and personalities

• University degree in marketing or similar
• Travel up to 25%