Description:
The role will work closely with senior marketing leaders in the region to prioritize and plan, and deliver high-quality content at pace, in alignment with regional marketing requirements. The ideal candidate will have a strong background in project management and content marketing, and deep understanding of regional nuances.
Key Responsibilities:
- Engage senior leaders in JAPAC DX Marketing org to understand their content needs and prioritisation.
- Actively contribute to global content strategy, providing recommendations and insights from JAPAC to influence global content priorities.
- Collaborate with global content teams to ensure regional needs are considered in the development of content frameworks, guidelines, and campaigns.
- Develop a strategic content roadmap for the region aligned with business objectives, audience needs, and regional demands.
- Coordinate the adaptation, localisation and translation process, collaborating with in-house content production teams and external agencies to ensure accurate and culturally relevant content.
- Drive internal dissemination of content throughout JAPAC marketing, in collaboration with key regional leaders.
- Manage the regional content creation budget and track spending, maximising results and ensuring efficient use of funds and resources.
- Document and enable content teams on specific JAPAC regional nuances, and advocate for content production with the region in mind.
- Contribute to content management system design and decisions.
Qualifications:
- Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
- 10+ years of content management experience, preferably within B2B or SaaS sectors.
- Proven track record working with senior marketing leaders and manage multiple priorities in a fast-paced environment.
- Excellent project management skills with a strong understanding of content workflows, budgeting, and vendor management.
- Familiarity with cultural and business nuances across the JAPAC region.
- Proficiency in content management systems, analytics tools, and translation management systems is a plus.
- Native/Fluent in English. Additional major regional languages knowledge is a plus.