Digital Marketing Strategy

Description:

Western Sydney University is a modern, forward-thinking, research-led university, located at the heart of Australia’s fastest-growing and economically significant region, Western Sydney. Boasting 11 campuses – many in Western Sydney CBD locations – and more than 200,000 alumni, 49,500 students and 3,500 staff, the University has 14 Schools with an array of well-designed programs and degrees carefully structured to meet the demands of future industry. The University is ranked in the top two per cent of universities worldwide, and as a research leader, over 85 per cent of the University’s assessed research is rated at ‘World Standard’ or above.

The Office of the Pro Vice-Chancellor, International and Western Sydney International work closely with Schools, Institutes, Western Sydney University entities, and other Western Sydney University units to expand the University's global reach and reputation. Western Sydney International facilitates delivery of an integrated international strategy across Western Sydney University, creating an unrivalled experience for international students, forging international partnerships, increasing the number of inbound international students and expanding outbound mobility experiences.

The Manager, Digital Marketing Strategy -Asia will develop and implement marketing strategies to create and respond to market demand and strengthen the University’s ability to attract international students from emerging and established recruitment markets in Asia.

In this position you will identify insights and opportunities which will drive student growth through new and existing channels to achieve business Return on Investment (RO1). You will create strategy and innovative ideas that bridge the omni-channel experience from Open Days to mobile, web, search engine optimisation (SEO), social and digital media.

This is a full-time, fixed term position for 3 years based at the Parramatta South campus.