Digital Marketing Specialist

Description:

WA’s a state (and an economy) built on mining and at Mineral Resources (MRL), we’re focused on growing that position.

With this growth comes new roles and those rare opportunities to help shape company culture, drive transformation and contribute to lasting change.

About the role

Our Corporate Communications and Brand team is seeking an experienced Digital Marketing Specialist who will be responsible for MRL’s online community management, strengthening engagement and interactivity with our audience, promotion of our employer brand, and developing and implementing integrated digital campaigns to support business growth.

In this position you’ll:

• Be responsible for the positioning and growth of the MRL brand across digital channels, by implementing a strategic digital content plan targeting both internal and external audiences
• Work within the Communications and Brand team to deliver on the digital strategy with measurable KPI’s.
• Promote MRL’s employer brand across digital channels, clearly articulating our employee value proposition and positioning MRL as an employer of choice.
• Manage the Communications and Brand section on the company intranet.
• Manage website redevelopments
• Write engaging copy suited to different online audiences whilst adhering to MRL’s brand tone of voice.
• Manage and grow MRL’s social media channels, including building engagement with online communities and monitoring online interactions with the MRL brand.

Your work becomes more meaningful when it’s part of something bigger than you.

It may feel like you’re pushing yourself to the edge of what’s possible, but this is the kind of work that fills you up and highlights the value of your contribution.

Your time with MRL is an opportunity to capitalise on the skills and talent that you’ve been cultivating, in an environment where you’ll be given the trust to do so.

Putting you in position to do what you do best? MRL would.

Necessary skills and qualifications:

• Tertiary qualifications in in the fields of Marketing, Communications, Commerce or a related discipline.
• Experience creating and managing campaigns, from concept development, communications channels ,overseeing production on time, within budget, and campaign optimisation
• Creating integrated content across all marketing channels from digital, social media, paid media, mobile, and print.
• At least seven years’ experience applying digital technologies within a marketing environment and implementing digital marketing campaigns.
• Experience in executing projects working with a variety of stakeholders.
• Experience working with Content Management Systems (CMS), website and analytics tools (Google Analytics, Google Tag Manager, Google Ads).
• Experience working with social media platforms (LinkedIn, Facebook, Twitter, Instagram) and social media management tools
• Proficient in using MS Office suite and SharePoint
• Experience in Recruitment Marketing is desirable

Making your mark

At MRL there’s a new energy that comes from our team of passionate employees.

They achieve personal goals and contribute to a larger transformation that goes far beyond the bottom line. Our leadership pathway is focused on sharing in the success with other people as they make their own mark on our business and beyond.

In the past, you may have worked day and night to get things out the door. Sure, we value effort – but we also want you to step away when you need, to leave work at work, and give your all when you’re clocked in but never at the expense of your health or home life.

And then there’s the extra benefits

We look after our people because they’re the ones looking after our business.

That means a range of additional benefits for choosing MRL, including:

• Competitive salary
• Flexible working arrangements
• Quarterly cash bonuses
• Generous leave options
• Employee discounts and offers
• Physical and mental health programs
• Salary packaging

Ready for your next challenge? Make a fresh start with MRL.

Mineral Resources Limited is a proud Equal Opportunity Employer, and we encourage applicants from diverse backgrounds to apply