Digital Marketing Specialist

Description:

We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.

Description

At BASF, we believe diversity drives innovation. Different elements coming together can create chemistry that changes the way we live. The diverse backgrounds and mindsets of our employees do the same.

We’ve encouraged the establishment of a Diversity & Inclusion Committee, made up of employees across our organisation with a shared commitment to ensure that everything we do is with inclusiveness in mind.

About BASF

We are the world’s leading chemical company. And we create chemistry for a sustainable future. Our broad portfolio ranges from Agriculture, Performance Materials, Health & Nutrition, Chemicals, Coatings to Energy & Resources.

We are proud of our strong history of innovation. Every day, our global team of over 110,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.

Formula for Success

In our Agricultural Solutions, we are going through exciting times with an existing portfolio of world class products and a pipeline of new solutions that will bring significant benefits to the agricultural industry.

Our team is looking for a Digital Marketing Specialist for an 18-month term (with potential for permanency). You’ll be responsible for developing, implementing, and optimising our integrated marketing communications and digital content to support the growth of our business. You’ll also support the implementation of our digital strategy, with the aim of driving sales and supporting the customer journey.

You will:

• Improve BASF’s online and social media presence by translating our product positions into high-impact digital content
• Manage the digital marketing communications and content calendar, in line with business strategy
• Use customer journey maps to identify and fill any gaps in customer experience
• Provide analytics and ongoing recommendations on the effectiveness of campaigns and content
• Manage interaction and budget with third party providers

Ingredients for Success

To be successful in this role, you’ll demonstrate a strong understanding of digital marketing and integrated campaign management, with the customer experience in mind every step of the way. You’ll be able to work with a range of stakeholders to understand our complex industry, and provide insight and recommendations based on this new understanding.

You will also:

• Have exposure to Google Analytics, SEM, SEO and CRMs
• Be able to plan and execute multi-channel marketing campaigns
• Experience working across various digital platforms, with the ability to create impactful content

What we can offer you

At BASF, you get more than just compensation. Our total offer includes a wide range of elements to suit each one of our global team. By creating chemistry with us, you can look forward to:
 

• A diverse and inclusive environment, with an open and fair internal promotion process
• Giving back to your community with our corporate volunteering scheme
• 4 weeks annual leave, with the offer to purchase additional leave throughout the year
• Opportunities to apply for international assignments – the perks of a global business!