Digital Marketing Specialist

Description:

ANZ provides banking and financial products and services to around 10 million individual and business customers. Employing around 50,000 people worldwide and operating in 33 markets internationally, we are one of the four largest banks in Australia and one of the 25 largest banks in the world by market capitalization. At ANZ, everything we do boils down to ‘why’ – our purpose – to shape a world where people and communities thrive. We’re as focused on seeing our people thrive as well as our customers.

ANZ and Worldline have formed a long-term Alliance through a joint venture. This new company will bring added value to merchants while combining ANZ large banking network and established positions with Worldline State-of-the-art payment technology stack and business expertise. The joint venture will be focused on creating an environment where people’s talent and dedication to excellence can thrive, and with access to Worldline’s large range of ambitious and career enhancing development programs. These include formal training, career development programs, learning days, tech forums, mentoring and an Expert Network community.

The Digital Marketing Specialist will be responsible to create and implement digital marketing measures for the Australian market with a strong focus on lead generation and sales and to develop the website presence while ensuring an integrated merchant communication in accordance with business strategies and objectives. You will design local SEM (SEO and SEA), Social Media measures, display advertising, remarketing campaigns/measures (including tracking) for the Australian market. The position reports to the Chief Market Officer with a dotted functional line to the central team of Merchant Services Marketing & Communication.

If you want to be a part of a company that encourages personal growth in a complex and fascinating industry and see yourself enjoying driving business results through financial analysis and commercial tactics – we look forward to hearing from you today! Please send us your job application and CV as soon as possible as we are reviewing all applications consecutively. We can’t wait to hear more about your passions and skills.

Your responsibilities include:

The Digital Marketing Specialist will be mostly responsible of:

• Leading our digital marketing measures for the Australian market to support local business growth
• Establishing and developing our local go-to-market website including analytics and tracking

More specifically:

• Operational website content management on CMS
• Realization and coordination of all online cross media campaigns (paid, owned, social)
• Set-up and run e-mailings to customers (incl. tool content management)
• Create and run social media posts and local lead generation (SEM) activities
• Aline measures with relevant stakeholders
• Support central Marketing Communication Digital Team
• Responsible to run the defined measures by sticking to timing and budget
• Support local Marketing & Communication Specialist

Skills:

• Higher education in the field of Online/Digital Marketing
• Professional experience in the field of digital marketing required, ideally in international companies or marketing agencies
• Experience in the area of web design and development
• Several years of professional experience in the use of web CMS such as Adobe Experience Manager, Drupal, Wordpress etc.
• High level of experience with the most common Adobe Creative Suite software such as Photoshop, Illustrator, Dreamweaver
• Experience in social media community management
• Great affinity for web technologies and web trends as well as analysis and evaluation methods
• Project management skills (ability to lead projects)
• Process management skills (ability to define any IT processes)
• High capability for KPI driven Marketing Communication implementations
• Fluent in English language skills in spoken and written
• Conceptual, strategic and detail-oriented approach to work