Digital Marketing Specialist

Description:

We’re looking for a talented Digital Marketing Specialist to join our Seniors Living strategic business unit to contribute to leading and growing the digital share of the marketing team via performance and owned channels whilst driving meaningful web-traffic, qualifiable leads, and ultimately, conversions.

About you:

You are ‘hands on', so experience in building workflows and executing email campaigns is essential. Proficiency with tools like HubSpot Marketing or comparable, coupled with a deep understanding of Meta Business Manager, Google Analytics 4, Google Ads and Google Display Network.  Experience using Content Management Systems (CMS) similar to Optimizely, Umbraco and WordPress.  You utilise A/B testing to improve conversion opportunities across digital, email and social.  Understand the way offline and online channels work together to best optimise online channels. What's most important is your skill in interpreting and translating analytics into compelling campaigns that resonate with customer behaviours and preferences.