Digital Marketing Specialist

Description:

The Digital Marketing Specialist is responsible for developing and implementing projects which improve the University’s Digital Presence (website, social and other digital platforms), marketing campaign effectiveness, and digital marketing platform activities (email, web publishing, social listening).

Working within UOW and broader governing frameworks, the position drives insight-led improvement through data, analytics, and reporting. The position harnesses sophisticated techniques such as multi-variant testing to generate insights that can be implemented to better meet objectives.

The role will help guide the creation of digital strategies to optimise UOW’s marketing activities, including Search Engine Optimisation, Marketing Automation, and Conversion Rate Optimisation, whilst also supporting strategically important digital projects. The role will also interrogate the performance of digital marketing activities for student recruitment, research, industry and reputation-building activities to support teams across the division with insights and optimisations.