Description:
Our client is a Sydney based internationally expanding online fashion brand with a simple vision of making women feel empowered through style.
This role is perfect for someone who is looking to take the next step in their digital marketing career!
Your role responsibilities:
As the Digital Marketing Assistant, you will be responsible for the following, including but not limited to:
- Day to day management of the following platforms: Google Ads, Meta Ads, TikTok Ads, Facebook, Instagram and other social media and affiliate platforms
- Engagement with customers via social ad channels (E.g., TikTok)
- Creation and editing of social ad content (E.g., Facebook posts, Meta ads)
- Online projects and testing, product launches and ad campaigns
- Weekly, monthly and adhoc reporting and admin tasks as needed
- Monitor paid advertising performance - identify trends, weaknesses and opportunities
- Coordinate ad copy and briefs for new ads (imagery and video), and landing pages
- Constant research for creative ad campaigns that will grab our target audience attention
- Briefing of creatives and ad campaigns to internal creative and graphic design team
- Uploading and distributing assets and creatives to agencies and business partners
- Monitoring affiliate performance and validating transactions
- Competitor & trend analysis
Ideally you will have:
- Experience in social media channel management, digital marketing, social media
- Experience working in an advertising agency (bonus)
- Relevant knowledge of digital marketing principles and trends
- Bachelors degree in Marketing / Business / IT or a related field
- Current knowledge of fashion industry and competitors
- Excellent written, verbal, presentation and communication skills
- Strong organisational/time management skills and attention to detail
- Positive attitude and passion for all things digital, fashion marketing & advertising