Description:
We are looking for an accomplished hands-on digital marketer to join our A/NZ marketing team. This exciting role sits within our Corporate Marketing function and works across all business lines. The successful candidate will partner collaboratively with members of local and regional marketing teams and plays a critical role in the planning and execution of Digital Marketing activities for the A/NZ market. They will work across all digital channels and platforms ensuring marketing objectives and KPIs are met.
What you’ll need to bring to the party
- You’ll have a deep passion and curiosity for digital marketing practices and excellence, coupled with a fundamental knowledge of the broader marketing mix
- You will have a thirst for knowledge in digital marketing and be confident in recommending new approaches and improvements to campaigns over time
- You will be comfortable using metrics and analytics to demonstrate results and recommending performance improvements
- You will be a team player who is capable of collaborating with multiple stakeholders to drive winning outcomes, but equally able to work independently and drive projects through to execution
What you’ll be doing
- Partner with the Marketing team to execute local digital marketing campaigns supporting the overall marketing plan and individual business unit plans
- Support the Marketing team to execute the web strategy ensuring content relevance, alignment with campaigns and driving initiatives to achieve demand generation targets
- Contribute to the development and delivery of the ANZ social media strategy, and ensure integration with overall digital marketing strategy
- Help develop landing pages and content to support external communications plans
- Manage inbound lead process and Live Chat, inbound calls, and support with PPC & SEO campaigns.
- Prepare month end marketing campaign effectiveness reports with the intention of developing insights
- Ensure web analytics, Marketing ROI and Salesforce reporting is captured and reported accurately
Qualifications
More about you
- Minimum of 3-5 years digital marketing experience (preferably in B2B)
- Digital marketing qualification
- Excellent knowledge of digital marketing trends, portals and channels
- Hands-on experience of demand generation platforms (preferably Eloqua)
- Sound knowledge of SEO/SEM, email marketing and social media campaigns for building brand and lead generation
- Experience in optimizing landing pages and lead funnels
- Salesforce experience (lead management, dashboards, queries, reporting and analytics
Why this role is critical to us
- Our aim is to create a culture of digital excellence across all our marketing activities. The successful candidate will take a pivotal role in accelerating this for the A/NZ market.