Description:
Works within the marketing team, you will build strong cross-functional relationships with sales, onboarding, insights, product, operations and customer success in particular. The role has responsibility for briefing, coordinating & overseeing all work from their SEO and performance-marketing agency. Additionally you will work closely with the Marketing Content Coordinator to deliver strong, relevant & engaging content across the website, social platforms & email.
The role
- Ownership of prospecting/demand generation performance and activity across owned and paid platforms
- Ownership and management of monthly performance budget, working in partnership with their agency to drive return on agency fees and ad spend (ROA) across SEM, Social (prospecting & retargeting), Display & SEO
- Continual refinements across owned channels to improve lead quality - SEO, landing pages, website UX, email.
- Briefing and testing of acquisition-focused campaign assets
- Ruthless focus on funnel optimisation - broadly, and with both a geographic and channel lens
- Plan, brief, review & approve all non-paid channels content to the Content Coordinator and/or external agencies as appropriate (design, copywriters etc…)
- Working closely with your manager on overall acquisition strategic initiatives & planning and how the business can drive more results
- Collaborate within a multi-functional acquisition squad (marketing, sales, onboarding, insights) focused on collective problem-solving to optimise the customer journey through to business value
- Communicate key performance data, insights, actionable recommendations and initiatives back to the leadership team and broader business
- Keep up to date with competitor and industry moves and identify strategic opportunities accordingly.