Digital Marketing Campaign Coordinator

Description:

UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. Taking this combined approach is what makes our work matter. It’s the reason we’re one of the top 50 universities in the world and a member of Australia’s prestigious Group of Eight. If you want a career where you can thrive, be challenged and do meaningful work, you’re in the right place.

The Future Student Recruitment team has been established to strengthen marketing efforts, ensuring UNSW is the premier destination in the country for local and internationals students

The Digital Marketing Campaign Coordinator is responsible for the successful delivery and implementation of digital marketing automation to maximise lead generation and enrolment conversion for Future Students in support of reaching the Gateway Equity target.

The Gateway Equity target sets out that within the next five years, 25% of the commencing undergraduate population will be a combination of students from low-socioeconomic backgrounds and socio-educationally disadvantaged schools, otherwise known as Gateway partner schools.

Our ideal candidate has strong experience in account or project management. They have strong commercial acumen and marketing experience. They are a motivated self-starter with an eye for detail who is well organised and thrives dealing with a range of stakeholders.

• A relevant tertiary qualification and relevant experience or an equivalent level of knowledge gained through any combination of education, training and student recruitment experience.

• Commercial acumen and understanding of digital marketing / ecommerce. Experience in email, web, CRM preferred.

• Excellent interpersonal skills and a demonstrated ability to engage people of all ages, including those from diverse backgrounds and cultures.

• Demonstrated ability to work flexibly and productively as an effective team member to ensure deadlines are met.

• Outstanding organisational skills with proven ability to deal with multiple tasks and establish priorities.

• Excellent written and verbal communication skills and the ability to liaise effectively with all levels of students, staff and external stakeholders. High level of attention to detail and ability to work under pressure and to strict deadlines.

• Advanced level of computer literacy with excellent skills in Microsoft Office applications and ability to use databases to capture and maintain stakeholder information (e.g. CRM).

• An understanding of and commitment to UNSW’s aims, objectives and values in action, together with relevant policies and guidelines.

• Knowledge of health and safety responsibilities and commitment to attending relevant health and safety training.