Digital Marketing Assistant

Description:

This role is for a competent and experienced person with understanding of website SEO optimisation, Search engine marketing, AdWords experience is an advantage.

The main part of the role is to provide, develop and manage marketing campaigns.

Develop and manage marketing campaigns:

Ability to Structure, plan and implement the launch campaigns for our online learning programs.

Launch campaign content marketing, 2 major pieces of content per launch, such as a video, webinar or article tracked with fb pixel. Delivered at set dates. I can help with content creation -we have lots already made -it is just underutilized and could be repurposed.

Social Media: Major content will be supported by social posts to promote the content piece throughout the launch period. Scheduling, creating, (we have a lot of premade material) and posting on FB and IG. We use Later for this.

Facebook adverts

Aimed to market and remarket to pixel audience, page followers and other target audiences.

Adverts would require corresponding landing pages integrated with CRM active campaign

Add pixels to audiences, website etc.

Tracking reports.

Marketing Funnels to be created, tested and analysed – currently done through optimise funnels template funnels and data collection.

The Website is a WordPress site.

Embed Calendly appointment to landing pages

Upload videos to landing pages uses Vimeo.

Email marketing Campaigns: set-up email marketing campaigns and track results.

Create nurture sequences.

Webinars: Set up zoom webinar, create registration landing pages and corresponding emails reminders, Edit webinar video, upload video to Vimeo, repurpose as replay lead magnet.

May be required to supply moderation and support during webinars.

Graphic design skills. We currently use Canva. For designing downloadable lead magnets, social media posts.

YouTube/Vimeo skills It would be useful to have Vimeo/ YouTube playlists created and curated.

Website

Provide support update plugins and themes when required, fix broken website links some technical support /trouble shooting. Improve website speed. SEO. Schedule and post blogs moderate comments, research blog resources and prospective blogs to be featured on.

The successful applicant will receive information and support around CK Massage Training company information

Values and Branding.

And any specific training required so that they can fulfill their role I am looking for a person who can work as part of a team and independently.