Digital Communications Officer

Description:

• Do you want to join Victoria’s most recognised not-for-profit animal welfare organisations?
• An opportunity to join our Corporate Communications team and contribute to our fundraising efforts
• Full-time opportunity available at our Burwood site with flexibility to work from home

RSPCA Victoria is a non-government, community-based, not-for-profit organisation whose vision is ‘ending cruelty to all animals’. We are Victoria’s best-known and most respected animal welfare organisation.

Our organisation’s purpose is to work with the community to achieve outstanding animal welfare through education, advocacy, and animal care and protection. RSPCA Victoria’s values - clarity and accountability, respect and consideration, and expertise and collaboration - set clear expectations for all our staff and volunteers.
About the Role*
We are currently recruiting for a Digital Fundraising Communications Officer to join our Corporate Communications team in a full-time capacity. As the Digital Fundraising Communications Officer assists with the coordination of digital fundraising activities to support the growth of the Fundraising program and enable RSPCA Victoria to achieve its vision of ending cruelty to all animals.
Support the Digital Communications and Fundraising teams in the creation, management and reporting of digital fundraising and acquisition campaigns.

• Utilise the RSPCA Victoria Google Grant to optimise website traffic and fundraising revenue.
• Build, segment, test and optimise eDM campaigns to deliver successful online fundraising campaigns.
• Prepare regular reports on campaign performance and insights, including using analytics to make recommendations to improve future campaign performance.
• Provide a high level of community management and moderation to support an engaged online fundraising community.
• Maintain systematic archives of files and digital fundraising assets.
• In conjunction with the Digital Manager, research, recommend and support the implementation innovations to improve the performance of future campaigns.
• Excellent customer service
• Genuine interest in split testing and optimisation
• Understanding of industry trends
• Ability to analyse data and make recommendations
• Exceptional organisational skills and attention to detail
• Demonstrated ability to think creatively and proactively
• Ability to prioritise workload and meet deadlines
• Ability to decipher feedback and provide effective solutions
• A valid Victorian driver’s licence.
• Current and valid COVID-19 vaccination (primary course), unless a medical exemption applies.