Digital Campaign Manager

Description:

Overview

This client is a media agency with a twist. Their no ego, 0 BS approach sets them apart from others in the industry. They have secured an array of high profile as well as up-and-coming clients who align with their core values of setting new industry standards around the planet and sustainability.
This role would suit a socially conscious marketer who wants to use their powers for good!

THE ROLE
The ideal candidate will have a proven track record of managing
multiple campaigns and have a strong background in Paid Search and Social
You will also be responsible for assisting the Digital Director to lead and own day to day client service, account management, implementation and optimisation for client accounts across Digital & Social channels.

• Play an influential role in managing client relationship health, client satisfaction, and sustained YOY client retention.
• Function as a strategic advisor to clients
• Oversee all aspects of the digital consumer journey across paid digital, social, programmatic and analytics.
• Analyse and identify areas of improvement within the client’s current traffic channels to improve website traffic.
• Utilise performance and research tools to develop and execute Digital & Social strategies to drive customer traffic and acquisition while achieving efficiency KPIs and performance targets.
• Generate results reports which focus on key metrics such as conversion, optimisation and KPI performance.

REQUIRED?

• Experience with performance tools – Google Marketing Platform (CM, DV360, SA360), Google Analytics, Facebook Business Manager, Twitter Ads etc
• Solid understanding of performance marketing, conversion, and driving website traffic.
• Ability to synthesise data, make data-driven decisions and balance that with the ‘art’ of media strategy.
• Experience with Google Analytics, Google Tag Manager and the ability to process and understand data in order to segment audiences and develop attribution models is essential.
• Excellent verbal, written communication and presentation skills, ability to organise information in a high-level way to communicate key points to partners.
• Self-motivated and strong collaborator.