Description:
Product Enablement and Knowledge Management
- Leverage existing Digital Marketing knowledge and expertise, particularly in Paid Search, to enhance FiveStones customers usage of the GMP and maximise the return of their investment in the Google Marketing Platform, namely Search Ads 360.
- Manage the customer’s on-boarding on the Google Marketing Platform technologies leveraging existing documentations, processes and frameworks, executing the system setups, product training and on-going education of new and existing customers.
- Effectively enable customers on the Google Marketing Platform technologies by accurately scoping the customer’s requirements and providing best practices as well as recommendations relevant to their business.
- Develop Digital Marketing & platform specific knowledge and maintain certification for all relevant Google Marketing Platform products.
- Collaborate with Marketing and Knowledge to contribute in the preparation of relevant content and/or documentations for but not limited to product updates, roadmaps, best practises, internal and external knowledge base, maturity frameworks and webinars.
- Manage the launch, delivery & optimizations of paid search campaigns where applicable.
Account and Relationship Management
- Remain to be the first point of contact for communication and engagement including support requests from allocated customers to continuously strengthen rapport and relationship.
- Escalate and collaborate with other departments such as Solutions and Back Office, or external parties such as Google, to ensure the highest level of resolution is achieved while actively managing the customers’ expectations.
- Proactively engage with customers to maintain a high degree of accountability of customer satisfaction and visibility of the Customer’s state of business whilst actively working with the customers to improve their Digital Marketing maturity and increased adoption of the Google Marketing Platform technologies.
- Identify and manage new revenue opportunities from existing customers to cross sell other FiveStones products and services.
- Where applicable and appropriate, attend various industry events or workshops for additional learning and networking opportunities.
- Proactively attend and participate in periodic company/team meetings to provide and obtain health check updates on customers, state of business, escalation updates, opportunity discoveries and executions.
Presales/Post Sales/Consulting
- Support and collaborate with the Business team and the Solutions team to manage and validate sales proposals, scope of work and customer requirements, pricing, planning of projects being pitched and/or signed off by the customers.
- Manage all signed-off projects by maintaining the appropriate documentations, communications and execution of the projects from start to finish to ensure the highest quality of service delivery.
- Provide advisory and consultative roles to internal and external customers regarding the Google Marketing Platform.
- Effectively understand complex technical information and accurately translate, communicate and present them in a digestible format
What do you need to have?
- Bachelor’s Degree in Computer Science, Business Systems, or Information Systems Management, IT or Industry Certification is desirable.
- A minimum of 3-5 years experience using and managing campaigns in any or all of the Google Marketing Platform technologies preferably or other Paid Search tools such as Google Ads or Microsoft Advertising,
- Solid knowledge of Microsoft Office (Excel, PowerPoint, Word) and/or Google Suite (Sheets, Docs, Slides).
- Experience in account management or sales.