Crm Campaigns Officer

Description:

About us

Southern Cross University is a values-led, dynamic and rising institution of excellence committed to transforming tomorrow. Our game changing new education model brings a deeper learning experience, improving individual student outcomes, quality of life and a better way to learn.

Southern Cross University’s new 2030 strategy is founded on our people and our purpose to change lives through revolutionary learning and research with real impact. Learn more about our purpose, values and strategy by clicking here.

Working at Southern Cross University combines a rare combination of being surrounded by ambitious students, amazing and dedicated colleagues and an environment of stunning natural beauty. We are leaders in our communities in the Northern Rivers region of New South Wales, Coffs Harbour and the Gold Coast and pride ourselves on helping shape a better tomorrow.

About the opportunity

The Office of Engagement, encompassing Digital Experience, Advancement, Marketing, Communications, Partnerships, Alumni and Future Students, has carriage of a range of external relations and activities that support the realisation of the University’s Strategic Goals.

The CRM Campaigns Officer is responsible for the delivery of effective marketing campaigns built around customer relation technology and audience segmentation. You will play a central operational role in ensuring marketing communications are delivered on time, with optimal content to the targeted audiences. Working closely with the CRM Campaigns Lead, you will assist in the reporting of campaign performance and effectiveness across the year. More specifically you will:

• Work collaboratively with marketing and recruitment stakeholders to support campaign execution through CRM and M365, drafting requirements for review and approval.
• Support prospective student engagement and contact strategies, across all audience segments, through our eDM channels, including automation and manual eDMs.
• Collaborate with the design team, content, studio, recruitment and marketing teams on creative assets, eDMs and nurtures to deliver personalised, relevant communications to our key audiences.
• Contribute to the tracking of conversion, load data, pipelines, engagement and stakeholder management in refreshing reporting data and dashboards.

About you

You will be able to demonstrate prior success in similar roles, successfully working with wider teams and independently to deliver successful marketing campaigns. You will have prior experience in identifying and segmenting target audiences with the CRM environment to increase engagement levels and conversion: More specifically, you will have:

• A degree in marketing, communications, business and experience in contemporary CRM marketing, or equivalent experience.
• High-level written and verbal communication skills, including a track record of effective stakeholder liaison and developing effective marketing materials.
• Strong technical competency with Microsoft Office products, including Excel and SharePoint. Direct experience in Microsoft Dynamics (and automation) is desirable.