Description:
- Join a High Performing & Innovative Marketing Function
- Lead the Strategy & Execution of their Communications Strategy
The Copywriting & Content Specialist will assist in the planning, message creation and execution of marketing campaigns in line with the business's strategic growth initiatives.
The role is primarily responsible for delivering targeted communications for Australia, New Zealand & the Pacific Islands – in both traditional and digital channels with the purpose of increasing the reach and impact of our clients brands.
- Create, improve and maintain content for both online and digital media channels.
- Create and publish engaging commercially savvy content as well as editing and improving existing content.
- Engage with business subject matter experts (SME’s) and discuss their content needs and manage reviews and approvals.
- Manage the process and relationships with both internal and external suppliers for obtaining and executing quality product content that meets high quality standards.
- Write, proofread, edit and standardise content across the various online channels.
- Write and source content for new products going up online in a time efficient manner in line with key marketing promotions and stock arrival dates.
- Improve content in accordance with SEO best practice, brand consistency and a united tone of voice.
- Produce and promote web content using web writing best practices (readable, easy to comprehend and user centric).
- Assist with the development and execution of an editorial / content calendar.
- Stay relevant with ecommerce developments and generate new ideas to draw audience’s attention.
- Tertiary qualification in Marketing or Journalism Degree and/or significant relevant experience required in online merchandising, content writing or a related field crucial.
- Strong copy development and written skills with a passion for writing.
- Impeccable attention to detail and writing skills.
- Solid understanding of how to write for different channels.
Our client is a very well-known manufacturing business operating on a national scale. The business has built itself an excellent reputation over the years, with its dedicated focus on innovation, marketing & ensuring they contribute to environmental friendly initiatives.