Description:
As the Content Marketing Manager, you will be a creative thinker and a driving force in championing great and effective content and social activity across the organisation. You will have proven experience across all aspects of content strategy (including key Social channels), with the ability to develop and deliver strategy to elevate the role Content plays to support the business vision. This includes managing a team to help deliver the strategy, developing strong relationships with key contributors across the business and shaping the direction of our content creation, paid media and performance optimisation, influencer management, and community management.
Let’s talk about the role
- Play a vital role in bringing the Latitude story to life for our customers, employees, stakeholders and partners through engaging, inspiring and shareable content across existing and emerging channels.
- Develop and own the strategic direction in terms of social and content activity; focusing on always on, campaign and the on-going management of day-to-day activity. This also includes content ideation, creation, media and performance optimisation
- Think creatively, be driven by the result, a great connecter, and thrive on the excitement of an organisation in growth.
- Own the Social channels for Latitude
- Ensure our content approach aligns with, and complements other disciplines e.g. Marketing, PR, customer engagement, paid media, analytics etc.
- Lead the team that is integral to Latitude’s ambition to create, drive and tell the Latitude brand story.
- Build strong relationship with creative leaders to oversee the concepting, delivery and execution of integrated campaigns.
Let’s talk about you!
- Understanding of what makes strong online content (with a focus on social) and how online audiences tick
- Experienced in creating strategies that take a content ecosystem approach
- Excellent copywriting skills, an eye for design and proven ability to deliver work to tight deadlines
- Strong understanding of analytics across all platforms, proven ability to use data to contribute to strategy and optimisation.
- Expansive social media knowledge of key platforms, namely Facebook, Instagram, Snapchat, Twitter, LinkedIn and YouTube – as well as media partnerships, influencers and emerging technologies and channels.