Content Marketing Manager

Description:

Reporting to the Marketing Director APAC, the Content Marketing Manager APAC is responsible for the region’s content marketing strategy and executes a range of programs, including local branding, thought leadership, demand gen and PR. The Content Marketing Manager APAC works closely with both global and regional marketing, product marketing and sales teams to develop compelling communications that drive audience engagement and deliver on key KPIs. The role demonstrates best practice understanding of key marketing channels, which content and approaches work and why.

Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. The Content Marketing Manager is required to adhere to editorial governance, so content is consistent with Autodesk brand voice, style and tone.

Responsibilities

• Develop content marketing plan and annual themes based on business strategy and target audience needs to drive audience growth and support brand-to-demand strategy
• Collaborate with field marketing, demand, product marketing and sales to produce content that drives leads through the funnel (top, middle and bottom)
• Own and manage thought leadership program for the region
• Research and produce engaging copy (long and short form) for various assets and channels: blogs, social, web, email, brochures, white papers, reports, etc
• Develop content for different personas, industries/segments and market maturity levels
• Understand cultural nuances in APAC and which content /messaging/channels resonate best
• Support customer reference program
• Manager PR initiatives in the region
• Create and manage content marketing calendar
• Develop keywords in collaboration with the demand, product marketing & regional marketing teams and use them in articles (SEO copywriting)
• Strategic advisor for short copy (ads, CTA)
• Keep up to date with industry best practices and monitoring content activities of competitor websites
• Manage 3rd party resources including designers, writers, freelancers and agencies