Content Marketing Lead

Description:

The Content Marketing Lead (12 Month Fixed Term Contract) role sits within the Digital Content and Social Media team and reports into the Senior DCSM Manager. The person who takes on this role will act as a writer, editor and manage an SEO-led editorial content marketing calendar for our Community and Online Shop blogs, pursuing an ambitious agenda to fundamentally uplift the way in which Australia Post uses written content to build the brand and deliver best practice outcomes for our customers.

This position will work closely with the DCSM Content Manager, who will lead the strategic direction of the Community and Online Shop blogs in alignment with the broader DCSM strategy.

The Content Marketing Lead will work hard to ensure that they are delivering the brand narrative in a manner that connects with customers’ hearts and minds.

What are the key responsibilities?

• Managing and delivering on an editorial calendar for the Community and AP Online Shop blogs, working with the business to build out a strong calendar of content that delivers on business objectives in a compelling way
• Work with agencies in line with campaign and project requirements
• Writing and editing of articles to support Community, AP Online Shop and other business initiatives as required
• Measure all activity and capture actionable insights to ensure optimisation and learnings are applied
• Ensure content complies with corporate brand standards, web style guide, legal and compliance

What are we looking for?

• 3 + years of experience in content writing and marketing
• Relevant tertiary qualifications in marketing or a related discipline
• Experience in planning, developing and optimising written content in large organisations
• Solid experience working within large corporations influencing, collaborating with, and managing the expectations of diverse stakeholders
• Proven experience driving demonstrable business outcomes through written content