Content And Customer Marketing Manager

Description:

This is one of the top Software businesses in existence that is bringing companies and customers together in the digital age. They are one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For.
They were also named one of the Best Places to Work for in Australia in 2022

The content and customer marketing senior manager/manager role will be responsible for leading and advising marketing teams on how to build engaged audiences and think “customer first” to deliver the right content at the right time. This position requires a combination of a marketing and publishing mindset with proven experience developing content strategy, including the development of audience personas, customer journey maps, content distribution plans, and multi-media content.

• Map out content strategies for key marketing priorities; leverage data and research to develop breakthrough content themes/topics and execute a plan to develop the assets that support marketing objectives
• Collaborate with the field marketing, brand, product, UX, and digital teams to develop content that supports a consistent, customer-centric journey and ensures program integration
• Strategically partner with our customer Trailblazers to hero their success in alignment with our business and marketing objectives e.g across events, digital, campaigns, content, product marketing, sales material
• Facilitate monthly content marketing best practice sessions with cross-functional A/NZ marketing teams
• Brief and work with our creative team (internal and agencies) to produce award winning content including blogs, images, graphics and video content
• Collaborate with the organic and paid social media team when it comes to content amplifications across our APAC social media channels
• Develop creative ideas and strategies for content and social activations at events or for large-scale campaigns
• Deliver regular content reporting and increase key performance metrics for content, including organic traffic, engagement, click-through rates, and conversion.
• Train and educate fellow marketers on content marketing best practices
• Champion content marketing strategy across the company