Description:
This is an essential role in the organisation to lead, develop, plan, and execute the community engagement marketing strategy and roll out current and new community engagement initiatives for the organisation.
Current Priorities In This Role Include
- Bring the SBG brands to life! Personalise the brands and give each brand a clear voice and personality.
- Oversee and deliver on the digital content and community channels strategy for all brands, including planning and development of content and engagement activity, across all social media and other content platforms.
- Deliver content and social media initiatives aligned with organisational goals and strategy.
- Drive forward the key strategy of community channels growth across all relevant platforms - business and consumer.
- Be the point of contact for all social media requirements for the organisation - acting as the voice of the business in all social/community engagement.
- Provide analysis and reporting to measure social media, platform, or campaign effectiveness and success.
Relevant Skills & Experience
- A digital community management specialist who can take the organisation through the next phases of their business transformation to give the SBG brands personality, a clear voice, and a visually appealing and engaging online presence!
- A creative mind with excellent writing, communication, and presentation skills.
- Experience in community growth strategies, social media management, digital content design, digital marketing, and/or content creation with strengths in content creation (written, video, graphic), content planning, and social media management across multiple platforms.
- Experience in a similarly customer-facing role in both B2B & B2C markets, with demonstrated skills in acting as the voice of multiple brands with unique personalities.
- Capable of being attentive and timely with administrative tasks.
- Keen organisational and communication skills.
- The ability to work autonomously, be self-driven, make confident, well-informed decisions and to manage multiple deadlines, and competing priorities.
- Technical skills and experience working with a range of digital services and social media platforms.
- High level skills and proficiency in social media, content creation, and marketing software and tools such as Canva, Adobe Suite, or similar.
- Qualifications in Marketing, Advertising or Communications or other relevant discipline is desirable, but not essential.