Description:
Full Job Description
Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions—building and operating safer, smarter, and more sustainable roads—to solve pressing transport challenges that are slowing cities down.
About the role
As one of the world's largest toll-road operators, Transurban aims to bring people and places closer in a safer, smarter and faster way. We are customer obsessed - whether it's the technology that keeps drivers safe on our roads, our digital channels or our Customer Care team, we focus on creating frictionless experiences that keep people moving.
We’re currently seeking an experienced Marketing Communications Specialist to join our marketing team. You will work across a broad range of initiatives that are designed to raise awareness, improve customer engagement and drive our company strategy to make it easier for our customers to do business with us.
This is a permanent ongoing opportunity. This role can be done as full-time or part-time as a 4-day week or 9-day fortnight within a Hybrid working environment.
Day-to-day, you will:
- Copywriting and content creation. You’ll receive and execute communications briefs from a variety of teams and stakeholders across the business.
- Create engaging and on-brand content that will encourage customer action towards our business and communications objectives.
- Deliver a range of Marketing and Communications activities including, but not limited to,
- Communications to support projects and initiatives
- Develop data briefs, reporting and targeting strategies
- Proactive customer communications to increase customer engagement.
- Coordinate the development, design, approval, production and distribution of marketing materials with designers.
- Manage external vendors and agency partners to establish quotes, production schedules and delivery of requirements.
This role will suit someone with a curious mind and transferrable skills and experiences, including:
- Exceptional writing, editing and proofreading skills combined with expert language skills. You’re a skillful writer, with great attention to detail, who’s experienced in creating multi-channel communications and content.
- Demonstrated experience within a marketing and/or communications function. Preferably within a B2C environment.
- Experience developing customer communication strategies, including mapping business processes, understand customer impacts/opportunities, and creating channel plans.
- Ability to think critically and strategically with strong planning and organisational skills.
- Understanding and experience in analysing data to find actionable insights to develop tactical communications campaigns.
- Demonstrated ability to build and maintain relationships with key internal and external stakeholders, including the skills to effectively manage external partners and suppliers to deliver projects on time and within budget.
- Experience writing content for digital and social media channels .
- Experience utilising a marketing automation platform, preferably Salesforce Marketing Cloud, highly valued.