Communications Specialist

Description:

There is an exciting opportunity for a Communications Specialist to join the Marketing team at Swinburne University of Technology!

The Communications Specialist will play a key role in the planning, development and implementation of communication and content activities across all channels for a defined audience segment. Reporting to the Journey Manager, the Communications Specialist will also be responsible for key partnerships within the business to deliver content and communication to a high level of consistency, quality, and strategic alignment.
 

• Demonstrated experience planning and implementing email marketing campaigns using an enterprise-level marketing automation platform (such as Adobe Campaign, Eloqua, Unica, Salesforce or Marketo)
• Demonstrated experience with segmentation and the use of dynamic content to personalise experiences for audience segments
• Demonstrated experience in using data to improve the process and performance of communications and marketing activities
• Demonstrated experience in aligning audience needs and preferences with marketing strategies and objectives