Description:
In this position you will be a self-driven and self-motivated individual who will be driving customer demand and traffic to company websites. You will be designing and implementing marketing approaches to drive product sales. The role will include:
- Working alongside the Senior Digital Marketing Specialist to help build the campaign briefs, managing offer promotions and introductory offers to clients.
- Driving the production of advertising and promotional materials based on predetermined marketing themes and messages (e.g., logos, flyers, billboards, television commercials, radio ads, digital advertising, etc.)
- Identifying the optimal mix of advertising and promotional channels that align with defined customer market segmentation and buyer personas (i.e., Below the line, social, OOH, online, etc.)
- Measuring advertising and promotion effectiveness for return-on-investment
- Developing or publishing useful and/or entertaining web content Management and optimisation of a dedicated advertising strategy & budge
What you'll need to succeed
- A degree in Marketing
- 2+ years’ experience in a digital marketing role
- Proven experience of 1-2 campaign examples you have worked on
- Experience with Google Analytics and AEM
- A strong sense of self-drive and confidence
- A firm understanding of marketing channels