Campaign Analyst

Description:

Fantastic opportunity join our Advanced Analytics team as a Campaign Analyst to help deliver commercial marketing analytic outcomes for the purpose of transforming business decisions.

What's Involved
 

• Building targeted audiences for direct marketing campaigns, mostly for email channel
• Performing deep dive post analysis on the performance of direct marketing channel campaigns
• Drawing insights from past performance and customer behaviour to make recommendations for evolving personalisation
• Presenting findings and recommendations from campaign performance to various internal stakeholders.
• Analysing historical customer behaviour to provide insights into how we evolve our personalisation roadmap
  
   

Who We’re Looking For

You are an analytical, outcome driven problem solver who is flexible & adaptable in their approach.

You are a master of telling compelling stories with data and an active learner who loves building your knowledge.

You will take a customer centric approach when developing and analysing audiences that have the customer and their needs in mind.

You’ll Need
 

• Tertiary Qualification in Statistics, Mathematics, or other quantitative discipline, ideally Postgraduate
• Knowledge of key data manipulation and analysis techniques
• Demonstrated ability to understand business priorities
• Previous experience using SQL
• Experience with key technologies including Terradata, Snowflake and PowerBI will be highly regarded
• Excellent stakeholder management & communication skills
• Experience or knowledge within marketing would be beneficial