Brand Coordinator

Description:

Entain’s purpose is to bring moments of excitement into people’s lives. Reporting to our Senior Brand Manager, this role will see you working in the brand team, executing the Ladbrokes brand strategy and day-to-day activities to drive our customer's engagement and love of the brand.

This is a great role to start your marketing and brand-building career in! You’ll be exposed to all marketing mix elements, have responsibility from day one, be supported by an experienced brand team, and have the chance to make your mark on the Ladbrokes brand. You’ll work with a wide range of different teams on a daily basis, and gain an in depth understanding of brand building in the process.

If you have a strong interest in sports, eager to learn, and with interest in progressing your career in the marketing industry, we would love to hear from you with your resume and a cover letter on why you think you are suitable for the role.

About Entain

At Entain Australia, the customer is at the centre of everything we do. We think differently about opportunities and thrive on innovation for our customers. To do this, we invest in the best talent to deliver our ambitions.

Our vision is to be the world leader in sports betting, gaming, and venue entertainment. We are creating exciting and trusted experiences for our customers and revolutionising the gambling and entertainment space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility. Our growth and success have come from driving market-leading experiences, combining technology and entertainment to create products that change the game!

What you’ll do

• Working collaboratively with the design, promotional, product, and partnerships teams (amongst others) to ensure on-time, accurate and cut-through approved messaging.
• Supporting the development of various videos for advertising (including big new campaigns with our agencies) or internal usage.
• Work closely with the promotional and product teams to understand the nuances and mechanics of the offers to provide AM and a hierarchy of messaging and assistance in the scripting of Above-the-Line (ATL) assets.
• Working closely with the legal department to get terms and conditions and get approval on all of the above.
• Coming up with new ideas for the brand while staying across competitor activity.
• You will get exposure to our budget tracking and financial process and need to feel comfortable raising Purchase Orders, tracking spend and hitting budgets on your projects

Who we’re looking for

• Tertiary studies in marketing and or business are preferred but not essential.
• A collaborator, you’ve got to love working in a team environment.
• Experience with liaising and coordinating with multiple stakeholders while keeping attention to detail.
• You’ll have an inquisitive mindset, like to learn and be comfortable in fast-paced work environments.
• Someone who can learning quickly and ask the right questions.
• You can think critically about what you are doing, and looking for the most efficient way to get things done
• You will be able to demonstrate a strong willingness to engage in hands-on activities and tackle challenges head-on.
• Experience in the wagering industry is a major advantage.