Description:
As our Brand Communications Manager you will partner with the Simplot Marketing Community to ensure that we deliver world-class integrated campaigns, built upon consumer insights to achieve our financial commitments. The exciting and diverse role is accountable for supporting brand managers in the development of communication and media strategy ensuring that best in class communication methodologies and processes are followed. Key to this role is building strong agency relationships.
What you will do
- Provide best in class business to consumer and business to business communications
- Provide mentoring and support to our Marketing Community on campaign development and media strategy, which drive optimum financial outcomes
- Assist with the development and continuously refine communication methodologies & processes, ensuring these are embedded across the organisation
- Ensure compliance of brand guidelines throughout all elements of the marketing mix across our portfolio of brands
- Identify where communication programs are not delivering on brand plans & objectives and provide mentoring and support to Brand Managers
- Support the development of customer marketing initiatives to drive customer centricity and category growth for our brands
- Assist with the development of internal training programs for the marketing community and use strong change management techniques to drive awareness, education & adoption of best practice marketing techniques & processes
- Stay abreast of local and international marketing trends
- Provide industry insight on creative excellence & share this knowledge through internal collaboration forums
- Foster strong working relationships and synergy with the Marketing teams across the business, particularly Commercial
- Promote strong cross functional working relationships across the business regarding consumer communication, branding and digital activities
- Foster good working relationships with external suppliers and agencies