Brand Communication And Sponsorship Specialist

Description:

As the Brand Communications and Sponsorship Specialist you will beresponsible for and assist in the development & implementation of model strategy and delivering end to end brand/retail communications for Volkswagen passenger vehicles team in line with the overall communication strategy delivering key business metrics. This role is also responsible for the management of the Volkswagen’s partnerships (eg. Sydney Swans), as well as the management of model activity & support of delivering marketing partnerships & activities.

Your Main Responsibilities Will Include
 

• Assist in the implementation of the model strategy of pillar and niche models for Passenger Vehicles and communication of model strategies to other departments (i.e. Sales, Sales Planning, Product & PR) and agency partners
• Assist in all brand, model and retail communications activities (including advertising campaigns) that deliver against the businesses objectives
• Assist the Marketing Communications Manager with the introduction of Electric Vehicles into the Australian Passenger Vehicle market
• Management of the VW’s partnerships, serving as the main point of contact providing end to end support from ideation to execution of specific joint marketing activities
   

About You

To succeed in this role, you will need to possess the following:
 

• Sound knowledge of all fields of marketing communications - advertising (creative, media and digital) strategic planning, market research, CRM and social media
• Strong contributor to the development and planning of annual marketing strategy and marketing communication activities.
• Experience or understganding of planning and implementation of consumer events/activations
• Strong sponsorships/partnerships and project management skills
• Highly organised with a strong ability to work under pressure and meet deadlines
• Excellent communication skills, proactive attitude and approach
• High level of accuracy and attention to detail