Description:
To assist in the development of annual marketing plans, co-ordinate their successful implementation and grow the long-term sales, profit and market share position for assigned products within the context of the overall Corporate Business Plan.
- Participate in the development of marketing objectives and brand strategies.
- Drive execution of brand tactical initiative plan with clear and deliverable ROI.
- Drive delivery of new customer insights to enhance and build on brand innovation.
- Work with brand and sales teams to execute brand strategy.
- Work with global marketing to deploy key global initiatives.
- Work with brand and sales team to implement omnichannel strategies incorporating traditional and digital channels
- Work with Medical, Learning and Sales team to implement and update product training to sales force on an ongoing basis.
- Work with creative and digital agencies to support development and delivery of brand initiatives
- Work with Senior Brand Manager/Business Unit Manager to manage cost centre budget tracking
- Work with Senior Brand Manager/Business Unit Manager in planning sales promotion and advertising in support of therapeutic area products and determine market strategies and sales tactics to achieve product objectives.
- Project management of key initiatives, including contract management and purchasing requirements as per SOPs
- Digital deployment of key initiatives in partnership with digital agencies
- Ensure all business activities comply with the relevant Acts, legal demands and ethical standards. Review complaints and suggestions relating to assigned products.
- Achieve sales and market share annual goals.
- Develop strategic relationships with KOL’s.
- Excellent communication skills
- Strong financial and planning skills
- Strong project management skills
- Excellent time management skills
- Ability to work independently and as part of a team
- Excellence in execution
- Experience with customer management and digital marketing systems including Veeva CRM & Veeva PromoMats
- Deploying brand tactics to sales force
- Creation and deployment of digital initiatives to sales force, customers and patients
- Pharmaceutical industry knowledge and experience
- Tertiary qualification and demonstrated business/commercial experience required
- Fully Conversant in Medicines Australia Code of Conduct