Description:
The Account Executive plays a media focussed and team support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Account Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.
Key responsibilities and tasks
Client Management
- Assists the team with the management of client accounts and projects, helping to establish LEWIS as an invaluable long-term partner for marketing and communications services
- Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
- Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to
- Participating in new business pitches by providing research support and coordination
- Assists with the coordination of press tours, events and review programmes
Media Relations
- Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
- Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
- Develops and strengthens existing media relationships for self and the team
- Monitors relevant news sources and alerts the team to relevant breaking news opportunities
- Understands and identifies strong news angles and media opportunities
- Secures on-going and regular media opportunities such as columns and Q&As
- Organises and coordinates media interviews and press briefings
Content
- Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
- Creates press materials and compelling content for both traditional and digital media
- Creates valuable and insightful briefing sheets to assist clients with their press communications
- Understands and develops knowledge around finding a good news angles or hooks
- Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
- Works with content specialists to ensure a consistent level of quality for all written content